Jenny Dinnen – President, Sales & Marketing
“Strive not to be a success, but rather to be of value.”
Jenny is a born leader, responsible for directing the company’s overall sales and marketing efforts. In addition, she guides the technology team through new product innovations and develops forward-thinking market research strategies. Jenny officially joined the MacKenzie team in 2008, and took co-ownership of the company in 2012.
Having worked at companies big and small, Jenny understands the unique needs of both sides. She has a strong background in marketing spanning over 15 years, honing her skills with companies such as HSBC and HD Supply. While offering a keen eye for the creative side of marketing, Jenny always holds an appreciation and talent for analyzing data to uncover actionable business solutions. Furthermore, she is the foremost expert on MacKenzie data systems traveling around the country training clients on how to effectively use our services.
Her in-office resume is undeniably impressive, but her out-of-office achievements are also worthy of recognition. Jenny is on the board of Girls Inc. (Orange County), Chapman Business School, and was a founding member of the Young Leaders group at the Center for Family Business in Irvine. She also is a speaker on topics such as The Future of Market Research, Customer Journey Mapping, and Marketing Automation.
Jenny received her undergrad degree in Marketing from the University of Colorado, Boulder, and then earned her MBA from the University of Redlands.