Better understand the drivers of your business’s brand value by conducting a Brand Perception study, which offers insight into how your brand is viewed, how perceptions are generated, and the relationship between brand perception and profitability. Conducting a brand evaluation, market and competitor analysis, or target group analysis are effective ways to begin understanding brand perception and its intangible value.
MacKenzie can help:
- Analyze brand equity measurements to understand and quantify brand valuation across a range of markets or target consumers
- Conduct benchmarking studies of a brand’s current state in relation to its direct or indirect competitors
- Improve the efficiency of brand campaign management by revealing the impact of marketing mix activities