Branding Studies


Influencing a brand’s value first requires an understanding of where it sits within the marketplace

Branding Studies

Better understand the drivers of your business’s brand value by conducting a Brand Perception study, which offers insight into how your brand is viewed, how perceptions are generated, and the relationship between brand perception and profitability. Conducting a brand evaluation, market and competitor analysis, or target group analysis are effective ways to begin understanding brand perception and its intangible value.

MacKenzie can help:

  • Analyze brand equity measurements to understand and quantify brand valuation across a range of markets or target consumers
  • Conduct benchmarking studies of a brand’s current state in relation to its direct or indirect competitors
  • Improve the efficiency of brand campaign management by revealing the impact of marketing mix activities

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”

-Howard Schultz

Learn more about our Services:

Minimize Risks, Maximize Results

Continuously Connecting You and Your Customer

Improving Satisfaction, Productivity, and Profitability

Give Customers the Opportunity to Identify what is most important

Consider people’s interests, opinions, and activities

Do you know your fans as well as they know you?

Like What You See?

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