Fan Engagement


Do you know your fans as well as they know you?

Fan Engagement

An engaged fan base is an active fan base; this can lead to improved sales and growth in loyalty. Your fans’ preferences, needs, and demands can change as quickly as the world around them. To ensure your fan’s experience maintains relevance, among both direct and indirect competitors, our team of Industry Experts will help guide your management team through the entire fan experience highlighting areas of concern AND identifying best practices.

MacKenzie can help:

  • Determine the lifestyle preferences and media consumption habits of your fans to know how to best craft and deliver your messages
  • On-Site Fan Engagement Assessments will help promote internal accountability among employees and vendors
  • Ensure your fan’s experience maintains relevance among direct and indirect competitors

“[Sports fans] share a universal language that cuts across many cultures and many personality types. A serious fan is never alone. We are a legion, and [sport] is often the only thing we have in common.”

-Hunter Thompson

Learn more about our Services:

Minimize Risks, Maximize Results

Continuously Connecting You and Your Customer

Improving Satisfaction, Productivity, and Profitability

Give Customers the Opportunity to Identify what is most important

Influencing a brand’s value first requires an understanding

Consider people’s interests, opinions, and activities

So let’s get started

JennyFan Engagement