Lifestyle Studies


Consider people’s interests, opinions, and activities in relation to their buying behavior for a widened perspective on your target market

Lifestyle Studies

A consumer’s lifestyle extends beyond their daily habits, routines, and schedule. It is a combination of wants, needs, and motivations; influenced by factors such as family, social class, and culture. The analysis of these factors is important in determining the most prevalent and impactful purchase decision drivers.

MacKenzie can help:

  • Organize demographic data through primary or secondary research efforts
  • Collect socioeconomic insights to paint a more detailed picture of your customers
  • Analyze consumer behaviors to connect dots that exist within a complex consumer environment

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

-Peter Drucker

Learn more about our Services:

Minimize Risks, Maximize Results

Continuously Connecting You and Your Customer

Improving Satisfaction, Productivity, and Profitability

Give Customers the Opportunity to Identify what is most important

Influencing a brand’s value first requires an understanding

Do you know your fans as well as they know you?

Like What You See?

JennyLifestyle Studies