A consumer’s lifestyle extends beyond their daily habits, routines, and schedule. It is a combination of wants, needs, and motivations; influenced by factors such as family, social class, and culture. The analysis of these factors is important in determining the most prevalent and impactful purchase decision drivers.
MacKenzie can help:
- Organize demographic data through primary or secondary research efforts
- Collect socioeconomic insights to paint a more detailed picture of your customers
- Analyze consumer behaviors to connect dots that exist within a complex consumer environment