Prospecting & Lead Creation
There is a big difference between networking and prospecting.
Prospecting is simply defined as, “the search for potential customers or buyers.” However as many of us know, tracking down qualified leads can be a fruitless, tedious effort. That is, unless you have a plan.
Just as with effective selling, prospecting and lead creation should not be done arbitrarily. Your chances of success considerably improve when you first conduct an objective assessment of your situation, you then clearly define your objectives or goals, and then you develop a detailed plan of action to achieve those objectives or goals.
MacKenzie can help:
- Refine your targets; clearly express who you are trying to reach
- Determine the right message and the most effective method of delivery
- Establish a framework of communication as leads progress through the pipeline