Prospecting & Lead Creation


Engage visitors and grow your customer base

Prospecting & Lead Creation

There is a big difference between networking and prospecting.

Prospecting is simply defined as, “the search for potential customers or buyers.” However as many of us know, tracking down qualified leads can be a fruitless, tedious effort. That is, unless you have a plan.

Just as with effective selling, prospecting and lead creation should not be done arbitrarily. Your chances of success considerably improve when you first conduct an objective assessment of your situation, you then clearly define your objectives or goals, and then you develop a detailed plan of action to achieve those objectives or goals.

MacKenzie can help:

  • Refine your targets; clearly express who you are trying to reach
  • Determine the right message and the most effective method of delivery
  • Establish a framework of communication as leads progress through the pipeline

“Prospects equal options. Master prospecting and you will be the master of your sales destiny.”

-Tibor Shanto

Learn more about our Services:

Utilize customer and market insights

Build lifelong relationships with your customers

Recognize and reward your customers

Discover who visits your website and track their activity

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