Better understand how visitors are directly interacting with your brand online.
If you have a website, at some point you have likely attracted an audience. From there, the goal is to retain and convert your audience into loyal customers. By tracking website activity and optimizing for the right metrics, you can gain insights on how visitors found your website and their online activity once engaged.
MacKenzie can help:
- Develop a website tracking strategy to complement existing sales/marketing efforts
- Understand the metrics used and how they can be applied to daily operations
- Monitor traffic sources, new/unique visitor conversions, interactions per visit, bounce rate, exit pages, and more…