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10 Signs Your CEO Has an Outdated View of Marketing

by Jenny on September 8, 2015 Comments Off on 10 Signs Your CEO Has an Outdated View of Marketing

We’ve all been there — stifling a laugh or trying not to look horrified when the CEO puts forth an opinion any modern marketer would find abominable. However, it isn’t necessarily the CEO’s fault. After all, many chief executives simply don’t come from a marketing background, and even if they do, their knowledge is unlikely to be current.

Just as a non-technical CEO might put forth ideas that just aren’t technically sound, a CEO without experience in the latest digital marketing techniques will often do the same. The difference, really, relates to the fact that most CEOs will defer to their technology leaders as technical experts. But with marketing, which has traditionally been viewed as a “softer” field requiring less technology knowledge, CEOs are more likely to push back when told that their idea actually isn’t, er, that great.

The fact is that marketing has evolved to become increasingly technical, whether your CEO knows it or not. Here are 10 suggestions CEOs commonly make that indicate that their views of marketing are stuck in the past.


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

Jenny10 Signs Your CEO Has an Outdated View of Marketing