Selecting a loyalty vendor to work with is only half the battle for merchants looking to incentivize repeat visits at their local businesses. The specific rewards or incentives a merchant offers play a large role in determining how enthusiastic customers will be to participate in a loyalty program. From Buy-One-Get-One deals to cash-back, freebies, and one-of-a-kind experiences, merchants can sometimes feel like they have too many choices when it comes to rewarding their most frequent customers.
Although there are no right and wrong answers when it comes to structuring rewards in a loyalty program, there are some overarching guidelines that merchants should follow to ensure their programs remain profitable. Here are 10 tips from experts in the space on how merchants can ensure they aren’t giving away too much (or too little) in their loyalty programs.