10 Strategies for Choosing the Right Loyalty Incentives

by Jenny on February 12, 2014 Comments Off

Selecting a loyalty vendor to work with is only half the battle for merchants looking to incentivize repeat visits at their local businesses. The specific rewards or incentives a merchant offers play a large role in determining how enthusiastic customers will be to participate in a loyalty program. From Buy-One-Get-One deals to cash-back, freebies, and one-of-a-kind experiences, merchants can sometimes feel like they have too many choices when it comes to rewarding their most frequent customers.

Although there are no right and wrong answers when it comes to structuring rewards in a loyalty program, there are some overarching guidelines that merchants should follow to ensure their programs remain profitable. Here are 10 tips from experts in the space on how merchants can ensure they aren’t giving away too much (or too little) in their loyalty programs.

Click here to view the 10 strategies

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.