11 False Assumptions About Content Marketing That Will Negatively Impact Your Success (and What You Can Do About It)

by Jenny on June 13, 2016 Comments Off on 11 False Assumptions About Content Marketing That Will Negatively Impact Your Success (and What You Can Do About It)

According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing.

It’s no secret that content marketing has become standard practice for businesses today. Yet many marketers still struggle with how to do it effectively. With content marketing’s rise in popularity has come a slew of false assumptions that are detrimental to success. It’s time to put these to rest once and for all. Here are 11 of the biggest content marketing misconceptions you need to avoid:

READ MORE (Source: business2community.com)

Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

Jenny11 False Assumptions About Content Marketing That Will Negatively Impact Your Success (and What You Can Do About It)