According to CMI’s 2016 benchmark report, only 30% of B2B marketers say their organizations are effective at content marketing.
It’s no secret that content marketing has become standard practice for businesses today. Yet many marketers still struggle with how to do it effectively. With content marketing’s rise in popularity has come a slew of false assumptions that are detrimental to success. It’s time to put these to rest once and for all. Here are 11 of the biggest content marketing misconceptions you need to avoid: