As the consumer marketplace continues to change and evolve, it’s important for marketers to follow holiday shopping trends in terms of where consumers are shopping, making purchases, and how much they are spending. Here are a few key stats and projects for the 2017 Holiday Shopping Season:
Retail holiday sales to reach $1.04 to $1.05 trillion between November and January
Consumers plan to spend 51% of their budget online
US retail ecommerce annual sales growth
2015-2016: 14.3%
2016-2017: 16.6%
32% of shoppers plan to start shopping for holiday gifts during the month of December
72.1% of consumers plan to look for gifts on Amazon
88.1% of shoppers plan to spend about the same or more as last year
41% of consumers surveyed completed all or the majority of their holiday shopping online in 2016
48% of customers said free shipping and shipping promotions was a key factor in purchasing from a retailer
Top 3 “Planned Smartphone Usage”
Browse Online (67%)
Compare Prices (65%)
Track Order Status (63%)
SOURCES: emarketer.com; marketingland.com; nrf.com; deloitte.com; (2017)
