2017 Holiday Retail Spending

by Jenny on December 18, 2017 Comments Off on 2017 Holiday Retail Spending

As the consumer marketplace continues to change and evolve, it’s important for marketers to follow holiday shopping trends in terms of where consumers are shopping, making purchases, and how much they are spending. Here are a few key stats and projects for the 2017 Holiday Shopping Season:

Retail holiday sales to reach $1.04 to $1.05 trillion between November and January

Consumers plan to spend 51% of their budget online

US retail ecommerce annual sales growth
2015-2016: 14.3%
2016-2017: 16.6%

32% of shoppers plan to start shopping for holiday gifts during the month of December

72.1% of consumers plan to look for gifts on Amazon

88.1% of shoppers plan to spend about the same or more as last year

41% of consumers surveyed completed all or the majority of their holiday shopping online in 2016

48% of customers said free shipping and shipping promotions was a key factor in purchasing from a retailer

Top 3 “Planned Smartphone Usage”
Browse Online (67%)
Compare Prices (65%)
Track Order Status (63%)


SOURCES: emarketer.com; marketingland.com; nrf.com; deloitte.com; (2017)

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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