5 Myths About Online Surveys for Market Research

5 Myths About Online Surveys for Market Research

by Jenny on July 8, 2015 1 comment

The online survey industry is a flourishing market. That’s not surprising due to the fecund waters of information that is the internet, regularly dipped into by businesses and academics alike as part of their market research methods. Like many aspects on the web, employing an online panel is alluring because of its effortless aspects.

Effortless is not always good in cyberspace, though. Oceans of information don’t necessarily create tributaries of accurate figures. To become truly survey savvy, it’s important to understand some myths that can hamper online survey projects. With these in mind, the quality of market analysis can rise above the surf of diluted data.

View the 5 myths here (Source B2C)

5 Myths About Online Surveys for Market Research

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

Jenny5 Myths About Online Surveys for Market Research

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  • Aarn Rosen - July 21, 2015

    Very nicely done, Jenn.


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