The online survey industry is a flourishing market. That’s not surprising due to the fecund waters of information that is the internet, regularly dipped into by businesses and academics alike as part of their market research methods. Like many aspects on the web, employing an online panel is alluring because of its effortless aspects.
Effortless is not always good in cyberspace, though. Oceans of information don’t necessarily create tributaries of accurate figures. To become truly survey savvy, it’s important to understand some myths that can hamper online survey projects. With these in mind, the quality of market analysis can rise above the surf of diluted data.
View the 5 myths here (Source B2C)
Aarn Rosen - July 21, 2015
Very nicely done, Jenn.