Understanding how to properly reach and successfully engage millennials is an elusive but important target market for most companies—and rightfully so, given this generation’s estimated $200 billion in collective buying power. And as a consumer insights professional, regardless of which industry you work in or consult, you’ve probably been tasked with at least one project that involves millennials. And if you haven’t, it’s coming.
Just as the nuances of this generation have implications for marketers, so, too, do the nuances of this generation have implications for customer insights professionals. As you begin to research and engage with millennials in hopes of digging deep into their generation’s lifestyle, behaviors, consumption patterns and shopping habits, here are a few tips to ensure your project is set up to yield the best insights. Read More
A Millennial Researcher’s Tips for Researching Millennials
by Jenny on November 18, 2014 Comments Off on A Millennial Researcher’s Tips for Researching Millennials
Jenny
Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.