A New Perspective on Business Intelligence to Achieve More Impact and Answers

by Jenny on December 3, 2014 Comments Off

With the explosion of data sources and the continuous flow of information into a company, managing data will become a priority for everyone.

The Big Data market, which more than doubled last two years, is forecast to triple in the next four, according to Statista. BI will have to expand its perspective, work with more varied sources of information and expand its client base.

In the past BI was mostly inward looking. It ran data-mining exercises, reviewed corporate performance, developed reports and occasionally dashboards. It was, and still is in many organizations, mostly concerned with operational efficiencies, cost-cutting and benchmarking. Read More

Uncategorized

Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.