Always-On Marketing to the Always Connected- Five Ways to Tap Into Your Customers’ Thinking

Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking

by Jenny on October 1, 2014 Comments Off on Always-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking

Marketing used to be a far more laborious, time-consuming process: weeks for focus groups, months crafting a campaign, photo shoots and contact sheets, building ads without a computer.

Happily, things have changed. Today, a long time is the time between latte and lunch. Now, shifts in marketing messaging can be measured in seconds or minutes… if you’re equipped to handle those shifts. Luckier still, your customers are equipped to help you—with their ubiquitous mobile devices.

Smartphones and tablets are changing nearly every aspect of our lives. We’ve never been more connected… or hard to reach. Never more focused, yet perpetually distracted. Still, never in the history of the world has it been easier for us to share our thoughts, feelings, and opinions—and, for smart marketers, never easier to collect that information.

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyAlways-On Marketing to the Always Connected: Five Ways to Tap Into Your Customers’ Thinking