The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
In a December 2014 study by Millward Brown for Kentico Software, the IoT ranked as the second most important priority area in 2015 among US digital marketers polled, cited by nearly six in 10. Big data and cloud software, both related to the IoT, were also among the top five priorities, at 54% and 49% of respondents, respectively.
The IoT has a place in many marketing strategies, too, based on December 2014 research by Price water house Coopers. Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.