Are Marketers Taking the Internet of Things Seriously?

by Jenny on May 28, 2015 Comments Off on Are Marketers Taking the Internet of Things Seriously?

The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.

In a December 2014 study by Millward Brown for Kentico Software, the IoT ranked as the second most important priority area in 2015 among US digital marketers polled, cited by nearly six in 10. Big data and cloud software, both related to the IoT, were also among the top five priorities, at 54% and 49% of respondents, respectively.

The IoT has a place in many marketing strategies, too, based on December 2014 research by Price water house Coopers. Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.

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Are Marketers Taking the Internet of Things Seriously

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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