Last year, Sandy sold sea shells by the sea shore but that didn’t generate much revenue because her product was available for free at a nearby location. She’s now looking to reinvent her business by offering different products with higher revenue potential.
As Sandy’s consultant, make a recommendation guiding her toward the best strategic approach for identifying new product opportunities.
Select one of the options below and take Sandy to the associated service page for more information.
Observe the shopping and purchase behaviors of beach goers to determine the item categories earning the most attention and purchases.
Review the existing selection of products offered by all other merchants to avoid heavy competition and find niche opportunities.
Voice of Customer
Engage and converse with beach goers as they pass by to find out what products they are looking for and/or what they feel is currently missing.