Analysis: Big data analytics can be vital to providing your business with a key differentiator.
The technology sector has become renowned for its buzzwords, whether it is IoT, Cloud, big data or convergence. What these buzzwords don’t do is explain what exactly it is they are.
An area such as big data analytics is so vast that the buzzword merely over simplifies the area and aids in increasing complexity.
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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.