Build Loyalty with a Customer Retention Strategy

by Jenny on December 11, 2015 Comments Off on Build Loyalty with a Customer Retention Strategy

In the past, I’ve written articles on Customer Retention Programs that offer insight and information on why you may need one. In this article I wanted to recap and link to my past post, as well as reiterate the importance of these programs. Putting together all this info could help you when you are ready to create a Customer Retention Strategy!

An Introduction to Customer Retention Programs:

When I recently read a report on an Inc. study about customer retention, I was once again reminded that it costs businesses 5 to 10 times more to acquire a new customer than it does to sell to an existing one. Plus, on average, those existing customers will outspend a new customer by 67%. Read More

7 Reasons You Need a Customer Retention Program:

Think your business doesn’t need a formal Customer Retention Program? Here are 7 reasons why you do: Click Here

How to Develop a Communication Plan for Your Customer Retention Program

The core of that Customer Retention Program should be a Communication Plan – your plan for exactly how you will keep in touch with your customers. Will you use emails, newsletters, social media posts or something else? Who will you target and how often will you contact them? What type of messaging will you use? Learn More

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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