In the past, I’ve written articles on Customer Retention Programs that offer insight and information on why you may need one. In this article I wanted to recap and link to my past post, as well as reiterate the importance of these programs. Putting together all this info could help you when you are ready to create a Customer Retention Strategy!
An Introduction to Customer Retention Programs:
When I recently read a report on an Inc. study about customer retention, I was once again reminded that it costs businesses 5 to 10 times more to acquire a new customer than it does to sell to an existing one. Plus, on average, those existing customers will outspend a new customer by 67%. Read More
7 Reasons You Need a Customer Retention Program:
Think your business doesn’t need a formal Customer Retention Program? Here are 7 reasons why you do: Click Here
How to Develop a Communication Plan for Your Customer Retention Program
The core of that Customer Retention Program should be a Communication Plan – your plan for exactly how you will keep in touch with your customers. Will you use emails, newsletters, social media posts or something else? Who will you target and how often will you contact them? What type of messaging will you use? Learn More