Know Your Fans, Sell More Seats by Jenny, March 15, 2018 One of the benchmarks of success in the sports industry is ticket sales. Season-seats...
The Customer Journey Goes Beyond The Sale by Jenny, August 17, 2017 When developing a strategy to attract new customers and build loyalty among existing ones,...
CX Strategy: Learn from the best AND the worst by Jenny, April 5, 2017 There’s no shortage of statistics supporting the value of building a solid customer experience...
First Impressions: Meeting Your Perfect [Buyer] Match by Jenny, March 29, 2017 As we’ve all experienced at one point or another, it can be difficult to...
A Digital Strategy For A Digital Marketplace by Jenny, March 24, 2017 According to TechCrunch there are over 2.6 billion global smartphone users, and that number...
CX Strategy: Invest In Being The Best by Jenny, March 8, 2017 Customer Experience (CX) Management has played an increasingly important role in maintaining brand relevance...
Path to Purchase: B2B Customer Personas & Journey Mapping by Jenny, March 1, 2017 For B2C companies, it’s easy to imagine an individual customer making a purchase based...
The Data-Driven Future of Customer Experience by Jenny, February 15, 2017 Long before a transaction takes place, brands are engaging modern consumers through various touchpoints...
The Secret’s Out – CX Drives Revenue by Jenny, February 9, 2017 With Millennial consumers drawing a majority focus from brands looking to capture their next...
Data-Driven Insights For A Unique Customer Experience by Jenny, February 2, 2017 According to a Millennial Consumer study conducted by Aspect, “76% of consumers say they...