The importance of “Big Data” has become the primary focus for over half of IT and Business professionals moving into the new year. Research suggest that companies have numerous tools at their disposal to turn big data from masses of information into something actionable, but many marketeers are having difficulties mining all of this data and delivering value for their business with their efforts. Here is another great article from eMarketer that shows the importance of “Big Data” as we move into 2013. http://www.emarketer.com/Article.aspx?R=1009552
Companies Focus on Customers when harnessing “Big Data”
by Jenny on January 18, 2013 Comments Off on Companies Focus on Customers when harnessing “Big Data”
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Jenny
Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.