Datatorium Results Report

by Jenny on June 20, 2016 Comments Off on Datatorium Results Report

We collected and analyzed the performance results from our Datatorium earlier this year, and as promised we are happy to share the Datatorium Results Report!

Having recorded our guests’ responses as they tested their vision, memory, and critical thinking, we ran the numbers to determine which answers were most common and why. More times than not the most commonly selected answer was incorrect, so within the report we discuss how and why we veer off course using the game itself as a physical example of abstract concepts.

The Datatorium was designed to be a fun way to experience everyday blind spots which might have a negative influence on your business decisions. After running analysis on guest performance data, we clearly see the games were as challenging as we had initially thought. We’ve been saying it all along; perception is unreliable, stick with data. This report helps illustrate what we mean, and offers both performance statistics and a high-level explanation as to how our perception might be leading us to false conclusions.

To download your Datatorium Results Report for free, click here!

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

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