Boundaries are always being tested when it comes to collecting data. With those boundaries come new laws, constructing these rules can be very challenging as they can sometimes become counter-productive. Giving consumers greater control over the type of information research companies collect about them and how it is used would be expensive and counter-productive, according to the Marketing Research Association. The industry body warned that giving consumers the right to access all the data a research company holds on them would effectively require research companies to hold individual files on each respondent – exposing them to “much greater threat of harm from data leakage”. Check out this article from Research that offers great insight on this debate.
http://goo.gl/tTJTd
Epic data access proposals ‘counter-productive’
by Jenny on February 12, 2013 Comments Off on Epic data access proposals ‘counter-productive’
Jenny
Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.