Marketers & “Big Data”-538x218

Marketers & “Big Data”

by Jenny on March 26, 2012 Comments Off on Marketers & “Big Data”

Challenges Related to the Use of Big Data

So, just what is Big Data?  According to Wikipedia, “Big data is a term applied to data sets whose size is beyond the ability of commonly used software tools to capture, manage, and process the data within a tolerable elapsed time. Big data sizes are a constantly moving target currently ranging from a few dozen terabytes to many petabytes of data in a single data set.”

We came across a study “Challenges Related to the Use of “Big Data” Collected by US Marketer, Feb. 2012″ in a recent emarketer article that provides insight into big data integration.

The study reveals that more than half (51%) of US marketers said their biggest Big Data” challenge was the lack of sharing of data among company departments.  Click here to view entire emarketer article



Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyMarketers & “Big Data”

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