Five ways marketing directors can use Big Data

by Jenny on July 16, 2013 Comments Off on Five ways marketing directors can use Big Data

By now we’ve all heard the hottest technology term “Big Data” being used for branding.  We’ve also reached the point where Digital Marketing is now classified as just ‘Marketing’.  This reflects the integration of digital and online into the practice of marketing – it’s now become illogical to separate these channels from the topic of marketing.  The Aberdeen Group’s recent report ‘Data Management for BI’ shows how the digital marketing revolution has driven data growth significantly in the past four years.  What the ‘Big Data’ marketers are concerned with is mainly the digital content that’s being created at a phenomenal rate that you can use to gain insights into your customers.  Read more about this growing trend from econsultancy & the 5 ways marketing directors can leverage this data here.  

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyFive ways marketing directors can use Big Data