Halloween, Black Friday and the Holidays are right around the corner and online retailers are gearing up for major sales this year. Forrester Research believes online sales in the US will reach $523 billion in the next five years, up 56 percent from $335 billion in 2015.
Mobile devices are noted to be a key driver in the increased amount of online retail sales, yet other trends are also being taken into account. Big data analytics startup, Jumpshot, analyzes clickstream data from 100 million consumers (42 percent coming from mobile devices) to identify behavioral trends of online shoppers.
