Halloween Purchases Influenced by Keyword Searches

by Brent Williams on October 28, 2016 Comments Off on Halloween Purchases Influenced by Keyword Searches

Halloween, Black Friday and the Holidays are right around the corner and online retailers are gearing up for major sales this year. Forrester Research believes online sales in the US will reach $523 billion in the next five years, up 56 percent from $335 billion in 2015.

Mobile devices are noted to be a key driver in the increased amount of online retail sales, yet other trends are also being taken into account. Big data analytics startup, Jumpshot, analyzes clickstream data from 100 million consumers (42 percent coming from mobile devices) to identify behavioral trends of online shoppers.



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Brent Williams is Brand Development Manager at MacKenzie Corporation. His optimism is contagious, and he brings a unique energy to all of his projects. While Brent carries an “outside the box” mentality, his ideas are conceptually based on his formal business education and extensive work experience as a Research Consultant for top-tier organizations such as the NFL, NBA, NHL, Red Bull USA and many others.

Brent WilliamsHalloween Purchases Influenced by Keyword Searches