Holiday 2013: Five Trends To Watch

by Jenny on October 30, 2013 Comments Off

Gone are the days of clear trends in buying habits or popular gift items. Today’s shoppers are pickier and more informed than ever while gifts are more need-based and better researched, thanks to mobile technology.

There’s no early front runner for a hot toy, or sure-to-sell-out gift item, but there are some trends to watch.

Shoppers will spend even less this year than last. There are a number of holiday forecasts out there from respectable tracking agencies predicting increased holiday spending for 2013, but the National Retail Federation (NRF) found that shoppers plan to trim holiday spending by 2% from last year. Read full article from Forbes here.

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.