How Can Big Data And Analytics Help Athletes Win Olympic Gold In Rio 2016?

by Brent Williams on August 15, 2016 Comments Off on How Can Big Data And Analytics Help Athletes Win Olympic Gold In Rio 2016?

“For us, longitudinal profiling of athletes, biomechanics and the whole field of exercise physiology are the fields which have the most potential.”

The trick was to bring all of this information together, and in another parallel with the business world, sporting organizations are also increasingly finding that partnerships are of vital importance. The technical skills needed to build a Big Data-driven analytics system are not native to the world of elite sports scientists and physiologists.

 

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Photo Credit: Gold Medal – Rio de Janeiro – Shutterstock

Brent

Brent Williams is Brand Development Manager at MacKenzie Corporation. His optimism is contagious, and he brings a unique energy to all of his projects. He whole heartedly believes a brand should speak more through action, less through words. This mentality helps promote attention to detail, teamwork, and a goal-oriented focus. While Brent carries an “outside the box” mentality, his ideas are conceptually based on his formal business education and extensive work experience. He earned his Bachelor’s Degree with an emphasis in Marketing from CSU San Marcos, and has worked as a Research Consultant for top-tier organizations such as the National Football League, Red Bull USA, and many others.

Brent WilliamsHow Can Big Data And Analytics Help Athletes Win Olympic Gold In Rio 2016?