Mobile, Social Get Holiday Boost

by Jenny on November 20, 2012 Comments Off

Holiday season is here and US retailers with a web presence are looking to capitalize on the social and mobile movement. Social media, mobile apps and mobile marketing are increasingly becoming tools that companies and marketers have to leverage with so many consumers having smartphones within reach at all times.

A significant lift in traffic and click through rates for mobile ads run during the Holiday season are expected. The statistics show that having a social and mobile game plan could increase your ROI significantly.

Click here to see the stats and read entire eMarketer article

Uncategorized

Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.