Can you confidently state what you are selling, where you are selling, and who you are selling to? For many companies it is not a question of collecting more information, it is a matter of how to best utilize the information currently available. By continually asking “why?”, we dig deeper in search of answers to key questions surrounding our client’s business.
MacKenzie can help:
- Plan how to best utilize your existing data
- Combine transactional data with demographic information to tell a clear story of the entire customer
- Review industry data to understand market share, lost sales, and share of wallet information