Advanced predictive data analysis is helping Paypal protect its users from fraud and the service’s brand. Continuously evolving has been the key to PayPal’s success.
Constant attacks from fraudsters make life difficult for Hui Wang, PayPal’s senior director of global risk sciences. She is tasked with stopping fraudulent transactions before they are processed. When the service is used for fraud, it erodes the public’s trust in the payment platform and damages the brand. Over time, this could threaten to diminish the user base.
To stop fraud and scams, Wang and her team have turned to predictive data analysis to identify potentially fraudulent transactions. Given the evolving nature of threats, Wang’s work never slows down. “For PayPal, we are unique in the sense that our problems are very dynamic,” Wang said.