Data_Security

Paypal Fighting Fraud with Data Analytics

by Jenny on February 26, 2016 Comments Off on Paypal Fighting Fraud with Data Analytics

Advanced predictive data analysis is helping Paypal protect its users from fraud and the service’s brand. Continuously evolving has been the key to PayPal’s success.

Constant attacks from fraudsters make life difficult for Hui Wang, PayPal’s senior director of global risk sciences. She is tasked with stopping fraudulent transactions before they are processed. When the service is used for fraud, it erodes the public’s trust in the payment platform and damages the brand. Over time, this could threaten to diminish the user base.

To stop fraud and scams, Wang and her team have turned to predictive data analysis to identify potentially fraudulent transactions. Given the evolving nature of threats, Wang’s work never slows down. “For PayPal, we are unique in the sense that our problems are very dynamic,” Wang said.

Read More (Source: SearchBusinessAnalytics)

Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyPaypal Fighting Fraud with Data Analytics