Predictive Analytics in Action

by Jenny on December 2, 2013 Comments Off on Predictive Analytics in Action

With effective use of predictive analytics, companies can not only identify their best customers, they can also identify which of them are most likely to behave profitably. Giving businesses a strong competitive advantage.

The process of extracting existing data in order to determine patterns and predict future outcomes and trends can solve a wide array of problems around understanding customers, prospects and the competition. Which is why I really enjoyed this article on Predictive Analytics in Action because it shows how with a little creativity you can create significant revenue opportunities. Click here to read it


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyPredictive Analytics in Action