With effective use of predictive analytics, companies can not only identify their best customers, they can also identify which of them are most likely to behave profitably. Giving businesses a strong competitive advantage.
The process of extracting existing data in order to determine patterns and predict future outcomes and trends can solve a wide array of problems around understanding customers, prospects and the competition. Which is why I really enjoyed this article on Predictive Analytics in Action because it shows how with a little creativity you can create significant revenue opportunities. Click here to read it