Predictive Analytics & March Madness??

by Jenny on March 27, 2013 Comments Off

We’ve discussed the role predictive modeling plays in predicting what actions your customers may take but it can also be leveraged in the greatest sporting event this nation offers, March Madness! “The Power Rank” has provided statistical odds on teams in the big dance. Probabilities are calculated based on college basketball rankings, which result from crunching over 10,000 numbers. The tourney continues this week with the sweet sixteen. There were some cinderella stories in the early rounds but teams the analytics like are still the favorites to cut down the nets in the Final Four. Who said crunching numbers was boring? Following this data could give you a leg up on co-workers in the office pool! This awesome module is updated as the games continue and once again show the power of algorithms and harnessing BIG DATA!

Will your team win?

Check it out for yourself and enjoy the sweet sixteen! Click here

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.