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2019 Customer Analysis Report

By knowing the specific trends and experiences that have shaped the expectation of consumers, businesses can make better decisions when creating marketing campaigns, exploring product development options, or strengthening the customer experiences that will keep your brand engaging, memorable and relevant.

Your full report provides in-depth stats, facts and insights to better understand and engage today’s modern consumers.

How will this report add value?

By 2020, Millennials will surpass Baby Boomers as the largest group of adults in the US. By 2025 Millennials are expected to occupy 75% of the workforce with approximately over $1.4 trillion in spending power. This generation will be closely followed by the next age group called the Gen-Z which is projected to soon overtake Millennials as the largest living population. In order for brands to remain relevant in the increasingly competitive modern consumer market, understanding the up-and-coming generations of buyers must reach beyond the transaction and consider what makes each individual consumer unique.

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