Marketing is no longer the practice of targeting a passive audience. With the increasing presence of technology the game is changing. Allowing for more opportunities to get your brand noticed. Advertising platforms allow for more interaction and engagement on the side of the consumer, giving them more control over the experience. Viral marketing is a great way to gain a lot of attention at once, drawing a large crowd towards your brand. The only drawback being that your marketing campaigns will demand more creativity and better content to effectively make your brand stand out. Read this article for a step-by-step guide to creating a successful viral marketing campaign.