Research: The Emotions that Make Marketing Campaigns Go Viral

by Jenny on December 23, 2013 Comments Off on Research: The Emotions that Make Marketing Campaigns Go Viral

Marketing is no longer the practice of targeting a passive audience.  With the increasing presence of technology the game is changing. Allowing for more opportunities to get your brand noticed. Advertising platforms allow for more interaction and engagement on the side of the consumer, giving them more control over the experience. Viral marketing is a great way to gain a lot of attention at once, drawing a large crowd towards your brand. The only drawback being that your marketing campaigns will demand more creativity and better content to effectively make your brand stand out. Read this article for a step-by-step guide to creating a successful viral marketing campaign.


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyResearch: The Emotions that Make Marketing Campaigns Go Viral