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Retailers Use Attribution Modeling to Measure the Touchpoints Driving Sales

by Jenny on May 29, 2013 Comments Off on Retailers Use Attribution Modeling to Measure the Touchpoints Driving Sales

Today’s digital consumer is exposed to a huge number of marketing messages via display ads, search, email, mobile, social media and other sources along the path to purchase.  Some retailers are deploying complex multichannel attribution solutions, with Big Data power, to measure the performance of their marketing efforts.  The numbers are still small as a 2012 survey conducted by Econsultancy and Adobe, show only 26% of companies worldwide used advanced forms of marketing attribution.  This article gives great insight and graphs on measuring these touch-points. 
Read more at eMarketer

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyRetailers Use Attribution Modeling to Measure the Touchpoints Driving Sales