Customers are looking at your brand, shaping their opinions. Actively listen and evaluate customer feedback to catch a glimpse through their eyes.
How familiar are customers with your brand and its value propositions? To best spread awareness, first establish what is currently known about your story.
How are customers framing your brand in relation to competitors? Know how you're seen by consumers, regarding both image and comparative value.
When are customers most interested in brand engagement opportunities? Whether online or in-store, collect feedback on their preferred brand interactions.
Are your customers happy enough to keep coming back? Remove the guesswork of crafting memorable experiences by tapping into experiential feedback.