Social Marketing: Customer Loyalty, no price cuts needed (Study)

by Jenny on May 2, 2013 Comments Off on Social Marketing: Customer Loyalty, no price cuts needed (Study)

B2C marketers may fear sites like Amazon and because these online hubs organize products by price. This, in effect, suggests that online shoppers prioritize low cost in an “impersonal” online purchasing experience.  However an analytics survey may suggest otherwise.  Customer Experience and Customer Service could be the deciding factor in Customer Loyalty.  It also may be the key element in determining your overall social reputation.

Read more about this trend from Brafton

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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennySocial Marketing: Customer Loyalty, no price cuts needed (Study)