To assemble an accurate portrait of consumer behavior is highly complex, and possibly the biggest challenge in marketing today. In a digital age in which most customer interactions are in some way measurable, more and more companies realize the importance for collecting data across all platforms.
This extra information gathered could be the advantage businesses are looking for to give them a leg up on their competitors.
Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.