Use of emerging methods will bolster research industry

by Jenny on April 30, 2014 Comments Off on Use of emerging methods will bolster research industry

The latest Research Professionals’ survey suggests financial sentiment for the year ahead is the strongest for a number of years and that more researchers are feeling confident than anxious and are increasingly adopting emerging methods. 

The most interesting part of this ‘state of the industry’ study, which has been going for over ten years, is the increase in the use of emerging methods in market research. These include tablet surveys, social media analytics, eye tracking, webcam based interviewing, mobile phone surveys and many more listed by respondents.  Learn More


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyUse of emerging methods will bolster research industry