How to Use Interesting Research to Help Market Your Business

by Jenny on April 15, 2014 Comments Off on How to Use Interesting Research to Help Market Your Business

As a small business, running rigorous research on target audiences does not always squeeze its way into the budget. It always seems better to spend scarce dollars actually attracting prospects than learning more about them.

One would argue that even the tightest marketing budget needs to find room for research (especially with all the affordable digital surveys tools available), but tight money only goes so far.

Thankfully, there are lots of people doing research on your behalf that you can tap into to help you better target your marketing dollars, and you need to dedicate the time to subscribing to those research outfits that publish data that pertains to your audience and market.

This article contains examples of interesting research and data taken from surveys that can be used to help guide your work!  Read More (Forbes)


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyHow to Use Interesting Research to Help Market Your Business