Are you an actor, or a reactor?
Think about it, honestly, because it’s a crucial question in defining who you are as an entrepreneur or salesman.
More importantly, however, knowing the answer to this question may provide the direction for a step that could take you to a new level of success.
Reactors spend their time dwelling on what happened, and once you’re caught in that cycle it’s incredibly difficult to break out of it. You spend your critical thinking time on the events of yesterday. As a marketer, that means you’re focused on the actions consumers took in the past, but we’re learning more and more every day that we need to be using that evidence to find niche actions that data will predict for the future.
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