Using Big Data to Optimize Your Predictive Marketing

by Jenny on July 25, 2013 Comments Off

Are you an actor, or a reactor?

Think about it, honestly, because it’s a crucial question in defining who you are as an entrepreneur or salesman.

More importantly, however, knowing the answer to this question may provide the direction for a step that could take you to a new level of success.

Reactors spend their time dwelling on what happened, and once you’re caught in that cycle it’s incredibly difficult to break out of it. You spend your critical thinking time on the events of yesterday. As a marketer, that means you’re focused on the actions consumers took in the past, but we’re learning more and more every day that we need to be using that evidence to find niche actions that data will predict for the future.

Read more of this article at Resource Nation

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Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.