Want Customer Loyalty? Follow 4 Rules For Your Ecosystem

by Jenny on July 16, 2014 Comments Off on Want Customer Loyalty? Follow 4 Rules For Your Ecosystem

Businesses are like countries.

A country becomes desirable to live in—or not—because of a wide variety of factors. Those factors form its ecosystem.

Nobody would cite the fact that they love Starbucks coffee as their sole reason for moving to America. And in the same way, no consumer will recommend, or continue to spend money with a brand, just because they bought a product from it, once.

But before we get too deep into how this works, it’s useful to remind ourselves that we live in a world driven by two contrasting, related forces: Read More (Forbes)


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyWant Customer Loyalty? Follow 4 Rules For Your Ecosystem