Businesses are like countries.
A country becomes desirable to live in—or not—because of a wide variety of factors. Those factors form its ecosystem.
Nobody would cite the fact that they love Starbucks coffee as their sole reason for moving to America. And in the same way, no consumer will recommend, or continue to spend money with a brand, just because they bought a product from it, once.
But before we get too deep into how this works, it’s useful to remind ourselves that we live in a world driven by two contrasting, related forces: Read More (Forbes)