As consumers, digital life has become richer, but as marketers, digital life has become far more complex. Digital analytics is like being on a constant journey. That journey involves three main phases of performance tracking, process optimization and customer centricity. The evolution of digital intelligence is taking shape and not evolving could be detrimental. Clickz provides a great article showing the evolution of digital. http://www.clickz.com/clickz/column/2221538/web-analytics-is-dead-long-live-digital-intelligence
Web Analytics and Digital Intelligence Collide
by Jenny on January 29, 2013 Comments Off on Web Analytics and Digital Intelligence Collide
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Jenny
Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.