What a dislike button on Facebook means for marketers and data

by Jenny on September 29, 2015 Comments Off

Arrival of a dislike button on Facebook may have users excited, but the news could also help brands in their advertising efforts. Facebook’s platform has become a dream for marketers to pin point their branding efforts based on consumer data collected. Rolling out these new options for users to give more detailed feedback on what they are thinking when they see an ad, branded post or business page will help improve targeting efforts. This could enable companies to serve relevant content to potential consumers as well as make on-going adjustments.

Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.