Arrival of a dislike button on Facebook may have users excited, but the news could also help brands in their advertising efforts. Facebook’s platform has become a dream for marketers to pin point their branding efforts based on consumer data collected. Rolling out these new options for users to give more detailed feedback on what they are thinking when they see an ad, branded post or business page will help improve targeting efforts. This could enable companies to serve relevant content to potential consumers as well as make on-going adjustments.
Read More (Source: Mobile Marketer)