“Data becomes a valuable corporate asset when it is translated (by data analytics) into actionable insights that allow a brand to create value for a consumer by understanding their needs and delivering to these. Initially the core data set related to significant customer events: customer enquiries, purchases, survey responses and service interactions. What are the trends driving interest in this area?
What does ‘big data’ mean?
by Jenny on May 15, 2013 Comments Off on What does ‘big data’ mean?
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Jenny
Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.