Why Perform Market Research

Why perform marketing research?

by Jenny on October 31, 2014 Comments Off on Why perform marketing research?

Active research is a vital part of any business. It is the platform that allows for a better understanding of client and customer needs in an ever-changing world; which enhances the trusting relationship between businesses and their consumers.

As a decision-maker in the world of marketing it’s important to have your brand stand out in a congested market. How do you actually go about achieving the aforesaid? You need to find and activate the most applicable insights that will drive your business to success. Competition is rife across many different industries with large corporates scrambling to find the “next big thing”. There is also the constant application of quick fixes to attract consumer attention to gain loyalty. Without a deeper understanding of what the problem is that is causing hindrance to progress, brands and the businesses they represent often do not enjoy sustained growth or loyalty from their customers.

Why are insights important? Read More


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Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.

JennyWhy perform marketing research?