Will Big Data analytics really give you a competitive edge?

by Jenny on June 25, 2015 Comments Off

Two thirds of organizations worry that not utilizing Big Data could hurt their business’ competitiveness

Two-thirds of organizations see Big Data analytics as a competitive edge on their rivals, according to a global report from outsourcer Capgemini.

The study, ‘Big & Fast Data: The rise of Insight-Driven Business’, found that 64 percent of enterprises from North America, South America, Europe and Asia-Pacific acknowledged Big Data as something “changing traditional business boundaries”, with emerging companies using analytics to try and jump ahead of incumbents.

A quarter of the 1,000 respondents said they were facing competition from such newcomers in their industries, and 53 percent expect more from start-ups utilizing Big Data.

Jenny

Jenny Dinnen is President of Sales and Marketing at MacKenzie Corporation. Driven to maximize customer's value and exceed expectations, Jenny carries a can-do attitude wherever she goes. She maintains open communication channels with both her clients and her staff to ensure all goals and objectives are being met in an expeditious manner. Jenny is a big-picture thinker who leads MacKenzie in developing strategies for growth while maintaining a focus on the core services that have made the company a success. Basically, when something needs to get done, go see Jenny. Before joining MacKenzie, Jenny worked at HD Supply as a Marketing Manager and Household Auto Finance in their marketing department. Jenny received her undergrad degree in Marketing from the University of Colorado (Boulder) and her MBA from the University of Redlands.