Every day we pour our hearts into MacKenzie’s mission to be curious, creative, and customer-centric in everything we do. An outward-thinking mentality carries over into other aspects of our lives, one of which is the ability to positively impact our...
The holiday shopping season [November-December] is a big opportunity for brands and retailers around the world. According to TheBalance.com, in 2015 the average U.S. consumer spent over $805 during this two month period. In 2016, the amount spent-per-shopper is estimated...
Discussion & Discovery Secondary Research Clarify Objective Primary Research Strategy & Planning Implement & Launch Report & Benchmark In starting our multi-part series on the keys to a successful research project, it is important to emphasize the interconnectedness of each...
We’ve all heard of Black Friday; the American consumer’s dream and/or nightmare. On this day, the thrill of incredible savings is paired with a fear of stampeding crowds resulting in equal parts excitement and anxiety. As shoppers work off their...
As a research and data analytics company we are neither directly involved with, nor do we hold strong opinions about politics. That said, last week’s Presidential election shocked the world AND our industry. Every four years the U.S. Election offers...
An important aspect of finding value in the world of Big Data is the ability to understand what the numbers are saying. Just as with any written or spoken language, if your translation is inaccurate the message will be misinterpreted....
Regardless of your personal preference, Taco Bell is an undeniably successful fast-food chain around the world. Since 2012, newly released menu options have garnered national attention from both consumers and media outlets. While some of the items such as the...
No doubt, Big Data is complicated. To reap its full benefits there’s often long hours analyzing complex data sets uncovering actionable insights through strategic segmentation. On the flip side, to maintain sanity it’s good to share a few laughs along...
As technology continues to increase communication capabilities and inter-connectivity around the world, we as market researchers are no longer bound to in-person interviews or paper surveys sent through the mail. Reaching thousands of people in a few days is a...
As a result of the increasing availability and understanding of Big Data, more and more industries are leveraging analytics to improve their products or services. Regardless of the industry or vertical, there are core commonalities; lower cost and increase value....
We always have our eye out for examples of companies effectively using Big Data. While many companies strive to leverage their existing data, or collect new data to supplement their inventory, the challenge and complexity of turning data into actionable...
Halloween, Black Friday and the Holidays are right around the corner and online retailers are gearing up for major sales this year. Forrester Research believes online sales in the US will reach $523 billion in the next five years, up...
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.