Back in 2017, we wrote a “by the numbers” article sharing stats about what Millennials want from their employers. Finding a job within a socially responsible organization was a key career motivator, and studies revealed specifics around what that meant....
There are some exciting opportunities for brand growth and evolution throughout 2025 (and beyond). To identify and capitalize on those opportunities, it’s important to stay connected with your audiences – allowing them to be active participants in your strategic development....
When making strategic brand development decisions, market research is an invaluable asset. It provides insights and perspectives from the outside looking in, which is something we can’t get anywhere else. It establishes a framework for developing truly meaningful products, services,...
The beginning of a new year is always an exciting time full of energy, optimism, and motivation. We have 12 months ahead of us to achieve brand development goals in new and innovative ways. However, sometimes it’s difficult to harness...
In today’s fast-paced business environment, customer insights are an invaluable resource. With that, there’s a tendency for brands to over-prioritize gathering new data – and continually seek more of it. Of course, having a steady flow of insights is key...
Modern customers are highly informed, highly opinionated, and highly attuned to the world around them. As a result, there are high customer expectations when it comes to making purchases and interacting with brands. On top of that, customers have expanded...
One of the cornerstone processes of being a data-driven business is customer segmentation, grouping a broader audience by specific traits, characteristics, or behaviors. This is how we create buyer personas for targeted marketing campaigns, customer experience (CX) personalization, and strategic...
Market research is often seen as a way to answer questions, which it is. But to get there, we need to ask the right people the right questions at the right time. The difference between information overload and actionable insight...
It’s no secret that data-driven decisions make businesses stronger. In theory, collecting customer feedback should be the simplest way to get there. After all, online survey tools make it easier than ever to create a questionnaire, send a link, and...
In today’s highly competitive market, building a strong brand is more critical than ever. One of the most effective ways to achieve this is by harnessing the power of customer insights to guide decision making. Understanding your customers – not...
The modern path to purchase is anything but linear. Today’s consumers jump effortlessly between online, mobile, and in-store experiences—often researching on one channel, comparing prices on another, and purchasing in a third. For outdoor retailers, that means understanding the customer...
I don’t know exactly how many customer feedback surveys are sent out per year, but I do know it’s a lot. Being a consumer myself, I receive my fair share of feedback surveys. This is because most brands see value...
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Our newsletter shares practical ideas, tips, and perspectives on all things related to customer insights. It’s content for curious minds and continuous learners.
Share some details about where you’re at and where you want to go. We’ll help point you in the right direction.