Be Relevant. Stay Relevant.

By understanding your unique situation and clarifying your specific goals, we customize solution-based action plans that empower your team with the data-driven consumer insights needed to thrive in an ever-changing world.

market research insights

Feedback Research & Reporting

To be relevant and stay relevant in our ever-changing world, decisions must be made with confidence and agility. Leveraging data-driven insights and actionable customer feedback provides the clarity, knowledge, and wisdom needed to do just that.

But not just any feedback or insights will do the trick. That's why our tactful and goal-oriented approach is focused on asking the right people the right questions at the right time. We also apply our 35+ years of experience to identify and translate key insights into a language that actually makes sense.

•  Customer Insights Strategy Workshops

•  Data Inventory Analysis

•  Competitor & Market Assessments

•  Feedback Survey Development & Design

•  Insights Reporting & Data Storytelling

•  Get more from the customer insights you already have.

•  Know what people think, say, and feel about your brand.

•  Understand customer wants, needs, and expectations.

•  Establish your competitive positioning and value props.

•  Maximize the impact and ROI of your investments.

consumer insights

Customer Experience Strategy

Creating and delivering best-in-class customer experiences requires a multi-dimensional approach; considering the thoughts and feelings attached to consumer behaviors and decisions. It's about managing the tangible and intangible components of each individual touch point while at the same time understanding how they all influence each other.

Our strategic approach to Customer Experience Development leverages data-driven customer insights to guide strategic decision making and goal-oriented action. That way, each branded touch point aligns with individual wants and needs while achieving your desired outcomes.

•  Omni-Channel Touchpoint Evaluations

•  Customer Personas & Journey Mapping

•  Brand Engagement Strategy Development

•  Performance Benchmarking & Tracking

•  Data-Driven Action Planning

•  Strengthen internal alignment for your CX goals and objectives.

•  Clarify what is known (and not known) about your audiences.

•  Ensure existing touch points are cohesive, relevant and timely.

•  Gauge the impact and effectiveness of your current CX efforts.

•  Leverage data-driven insights to guide strategic decision making.

business planning insights

Futures Planning Workshops

As we all know, the future is unpredictable. From shifting social and economic conditions to evolving consumers and competitors, our world is in a constant state of flux. While we can't predict the future, we can still prepare for it - no matter what that future ends up looking like.

Successfully navigating the unknown is a matter of staying proactive. It's exploring how the trends and patterns of today are shaping possible worlds of tomorrow. By developing and exploring multiple future-world scenarios, we're preparing to be relevant and stay relevant amidst ongoing uncertainty.

•  Key Trends & Patterns Identification

•  Market & Competitive Landscaping

•  Future Scenario Mapping & Exploration

•  Causal Layered Analysis

•  Strategic Foresight Implementation

•  Extend your time horizons to prepare for uncertain futures.

•  Uncover emerging consumer behavior trends and patterns.

•  See beyond your immediate market to identify new competitors.

•  Explore how key drivers are shaping the world of tomorrow.

•  Collaborate with your team to drive innovation and evolution.

Partner Industries

Our company culture is built on a foundation of living and loving the work we do. The industries we serve reflect the passions and interests of our team which is why our success is only achieved through the success of our partner brands.

community insights


We enable brands, builders, and sellers to connect with residents for the development of communities where happy lives are lived.

motorsports consumer insights


We empower dealers, OEMs, and accessory brands to build upon the excitement motorsport customers feel when purchasing and using their products. (Visit our Atlas-Explorer page for details.)

small business consumer insights


As a second-generation family-owned business, we are passionate about empowering other family businesses to grow, evolve, and thrive.

lifestyle consumer insights


Our team of active adventurers help brands understand customer wants, needs, preferences, and expectations for developing best-in-class products and experiences.

sports consumer insights


From onsite engagement to sales and marketing, we support experience development and relationship building between fans and their favorite teams.

nonprofit donor insights


Philanthropy has been part of our core identity since the beginning. Partnering with organizations in donor relations and expanding their reach is both a passion and privilege.

Let’s Get Started!


We lend our 35+ years of experience to support your team in developing Insights Strategies, Customer Experience Initiatives, and Strategic Foresight Projects.

Starting at $5,000

consumer insights consulting


From brand awareness and perception to customer engagement and satisfaction, choose from our menu of templated surveys and get started today.

Starting at $15,000

market research

Full Service

In collaboration with you and your team, we build an action plan focused on your specific objectives. Then, together we hit the ground running.

Starting at $20,000

consumer insights project